CARHARTT
Art Direction and Design:
Misael Marin and Cole Gabriel-Rebmann
Copywriting: Kaila Booker
The folks at Carhartt are no strangers to hard work – it’s woven into the fabric of who they are. Yet they are aware the unfair choices forced upon women every day in America. The motherhood penalty makes up 80% of the pay gap, perpetuating the notion that women must choose between family and career.